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Martin ran it from a plan, not the floor

A second-generation engineering firm where every quote still went through the MD.

Martin Kerr · Aerospace and defence components · Derby · 380 staff · since September 2023

Where it started

Martin had taken over from his father, and every quote and customer decision still went through him. Quotes took nine days, exports were 22% of revenue, and a US customer wanted local supply.

Martin's week

Month 1

Month 12

Month 1

Month 12

56hours

Quotes and pricing15
Shop floor14
Customers9
Board and bank5
Leading the team3
US expansion2
Admin8

56hours

Quotes and pricing15
Shop floor14
Customers9
Board and bank5
Leading the team3
US expansion2
Admin8

56hours

Quotes and pricing15
Shop floor14
Customers9
Board and bank5
Leading the team3
US expansion2
Admin8

What we did

Martin with his sales director, who now owns every quote, and his operations manager.

Sep 2023

A founder's company, a new MD

The habits were his father's. The plan would be Martin's.

Dec 2023

Quoting handed to a sales director

A price model, and one person who owns it.

Apr 2024

A US site, planned properly

Costed, phased and owned by the operations manager.

Sep 2024

First US parts shipped

Exports at 39% of revenue, quotes out in three days.

What changed

Twelve months in, from the management accounts.

Revenue

£41m

£52m

Revenue

£41m

£52m

Revenue

£41m

£52m

Export share

22%

39%

Export share

22%

39%

Export share

22%

39%

Quote turnaround

9 days

3 days

Quote turnaround

9 days

3 days

Quote turnaround

9 days

3 days

“

My father ran it from the shop floor. I needed to run it from a plan, and I didn't know how until we wrote one.

Martin Kerr

Managing director,

Aldermoor Precision

Built by

Visuvate